We stop to buy lemonade from the little kids on the side of the road with a pitcher and a piggy bank for the same reason we support the small businesses in our community: we respect the business owners’ entrepreneurship and we know that our dollar will really make a difference there. (Okay, little kids being pretty cute might also be a reason we buy their lemonade.)

As a whole, I believe this is true: most people prefer to shop small when they can. However, small businesses are small, hence the name ;), and it can be hard to compete with big corporations. It’s easy for a small business to go unnoticed even by people who drive past everyday, because they don’t have the same brand awareness and multimillion dollar marketing programs.

Loving our neighbor first is the only real way to cultivate love in the world as a whole, so goes that shopping small betters our local economy and therefore the world’s. I’m not here to get too philosophical, nor to give an economy lesson, but it’s the truth! And this truth is exactly why I want my copywriting to serve small businesses.

I sang out the praises of small farms in an earlier post, but small business of all kinds are the unsung heroes of a community. Small businesses are windows into local culture. They showcase the skills of community members, they employ local workers, they are often run by local families, they are aware of local sufferings and celebrations, they can connect with their audience in a much more authentic and relatable way than any large corporation could do, no matter the marketing budget.

Good copywriting harnesses that small biz advantage.

Effective copywriting gives your small biz the leg up it needs when competing on Google with chains and big box stores. Cultivated website copy and blog posts incorporating SEO, engaging newsletters, relatable product descriptions, are all examples of copywriting that your business can use to drive more community members to your business.

Small businesses are the heartbeat of a community. That’s my why.